How can we go from a service-focused approach to one based on various forms of convergence?
The technological convergence between fixed-line and mobile connectivity under an “ALL-IP” framework is driven by the demand from consumers and businesses to stay connected anytime and anywhere. Since in the sharing economy the consumption of digital content is based on the notion of access, rather than ownership, the concepts of sharing and relationship are taking on increasing importance. Finally, a third substantial change concerns the strong personalisation of ICT services. It is a true on-demand economy, based on the demand for high-quality content that can be flexibly accessed from multiple devices3.
By 2018, spending to access content is expected to overtake ownership-spending globally5.
71% Of Italian internet users used the web to access cultural content in 2015
26% Of the population shopped online
1/3 Of users over 15 used cloud services to store documents, pictures or other files
25.1% Of Italians connected to the internet to watch movies in streaming
33.3% Of Italians connect to the internet through fixed-line broadband connections
18.6% Of households have only mobile broadband connections
+12% from 2014
11.5% Of households have mobile and fixed-line broadband connections
+10% from 2014
94.4% of companies with at least 10 employees use fixed-line or mobile broadband connections
15.5% of companies use e-invoicing
60.7% of companies use both fixed-line and mobile connections
29.6% of companies use social media for marketing purposes
70.7% of companies have a website
10% of companies sell online